Hinna Co. was contacted to develop and design a brand identity for a mold remediator called Breathe Easy. The owners recently purchased the business from it’s retiring founder and looked to set the business apart from all other mold remediators and service-forward companies in the Nashville area with plans to expand and franchise.

They were inspired by Pink’s Windows and others leading with good design in the service space. Hinna’s challenge was to build an identity with the same spirit, but something unique to them.