Destination Outdoor

Brand Development and Execution

for Toyota’s Favorite Event

OBJECTIVE:

While with ClicOutdoor Creative Agency, Meryl developed the already iconic Destination Outdoor brand. While the logo, color palette, and brand colors were there, the brand system was needed. To execute on many design deliverables, there has to be elements of the brand one can reach for. This is what Meryl / Hinna did:

SCOPE:

Brand Identity

Illustration

Print Design

Digital Design

Prin

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